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Sector-specific opportunities

Background

The UK Department for International Trade (DIT) publishes over 1,000 business opportunities per month across all sectors and over 100 markets. Sign up to receive regular free international export opportunities alerts from its worldwide network, at: www.exportingisgreat.gov.uk

Access high-value public procurement notices via Tenders Electronic Daily (TED) at: www.ted.europa.eu/TED/main/HomePage.do. TED contains all procurement notices above a certain threshold from the EU and European Economic Area (EEA).

UK companies bidding for Polish tenders are usually required to submit certain certificates along with their tender bid. These certificates do not exist in the UK, but there are equivalent UK documents or substitutes that are acceptable.

Aerospace

For further details contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Agriculture

For details on farm structure, agricultural employment, top production categories and Poland’s Rural Development Programme, contact Konrad Kubacki: konrad.kubacki@bpcc.org.pl at the British Polish Chamber of Commerce.

Automotive

For details on automotive production and aftermarket, contact Paweł Skorupski: pawel.skorupski@bpcc.org.pl at the British Polish Chamber of Commerce.

Aviation

For details on the aviation sector and the Polish Space Agency, contact Paweł Skorupski: pawel.skorupski@bpcc.org.pl at the British Polish Chamber of Commerce.

Chemicals

For details on the chemicals sector, contact Paweł Skorupski: pawel.skorupski@bpcc.org.pl at the British Polish Chamber of Commerce.

Communications and PR

For details on the communications and PR sector, including online and video marketing, contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Construction services

For information on the Polish construction services sector, contact: trade@bpcc.org.pl at the British Polish Chamber of Commerce.

Creative industries

For information on the Polish creative industries sector, contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Cybersecurity

For information on the Polish cybersecurity sector, including electronic document security and EZD, see: www.ezd.gov.pc (in Polish only), or contact the British Polish Chamber of Commerce.

Defence

In December 2012 the Polish Government adopted a modernisation plan for the Polish armed forces for the period 2013-2022. The major opportunities for UK companies are within 14 key operational programmes and focus mainly on air force, naval upgrade and land carriers.

Opportunities include:

  • planned tender for 30-plus combat helicopters (Raven programme)

  • Unmanned Aerial Vehicles (UAVs) and Unmanned Underwater Vehicles (UUVs) and related equipment

  • new submarines, Offshore Patrol Vehicles (OPVs) and Coastal Defence Vehicles (CDVs )

  • heavy armour programme which includes tanks and wheeled armour vehicles

  • supply chain for anti-missile shield programme

  • electronic command support systems and battlefield management systems

  • logistics equipment

  • R&D initiatives in training and simulations

  • modern individual soldier equipment such as uniform, helmets and IT

  • supply chain for aircrafts, helicopters

  • R&D and technology transfer

Contact Export Control Organisation (ECO) to check your goods meet legal requirements for export: www.gov.uk/government/organisations/export-control-organisation

Contact DIT Poland Key Account Manager – Defence and Aerospace: malgorzata.olton@fco.gov.uk for more information on opportunities in the defence sector.

[Source: DIT/gov.uk]

E-commerce

For information on the e-commerce sector contact Magdalena Kałach: magdalena.kalach@bpcc.org.pl at the British Polish Chamber of Commerce.

Economy of Warsaw

For information on the economy of Warsaw and the Mazovian region, contact: trade@bpcc.org.pl at the British Polish Chamber of Commerce.

Education and training

For information on the education and training sector, contact Monika Samuś: monika.samus@bpcc.org.pl at the British Polish Chamber of Commerce.

Energy

Poland announced plans to build two new 3-gigawatt (GW) nuclear plants in 2009. Nuclear is expected to make up around 17% of Poland’s future energy mix. The first plant is scheduled to open in 2024, at an estimated cost of £7-11 billion. Delivery is being managed by the state-owned company PGE S.A.

There are opportunities for:

  • regulatory capacity building

  • research and development (R&D) transfer

  • supply of all elements of the fuel cycle

  • consultancy and project management

Contact the Director of DIT Poland Energy Unit bartosz.kozinski@fco.gov.uk for more information on opportunities in the energy sector.

[Source: DIT/gov.uk]

Financial and business services

Poland has developed a well-regulated, stable financial market, overseen by the National Bank of Poland (NBP) and the Polish Financial Supervision Authority (KNF). 70% of all the banks in Poland are owned by foreign parent companies.

IT expenditure in the financial services sector has grown considerably in the CEE region.

There are opportunities in:

  • FinTech, specifically digital banking, Big Data, mobile payments and cybersecurity

  • legal and financial consultancy as Public Private Partnership (PPP) / EU funds hybrid projects are used more widely

  • private health insurance with less than 800,000 Poles currently paying for private healthcare policies

Contact DIT Poland Key Account Managers – Financial and Business Services: malgorzata.kielminska@fco.gov.uk and magdalena.banasiak@fco.gov.uk for more information on opportunities in the financial and business services sector.

[Source: DIT/gov.uk]

Savings and investment preferences

According to National Bank of Poland data from the first quarter of 2015, financial assets held by Polish households rose to £280 billion – a 4.7% year-on-year increase (and an increase from £115 billion in 2005).

Net household financial assets amount to 97.6% of annual household income. Financial assets per capita – at £5,800 – are only 19% of the EU average. However, they continue to grow (9.9% annually in 2003-2013). Savings are also concentrated, with 48% of assets held by the top 10% of savers.

Most savings are held in bank deposits and cash, followed by investment funds. This is mainly due to three factors – risk aversion, the fact that the amounts involved are not sufficiently large to effectively invest in more risky instruments, and low financial education and awareness.

Opinion polls conducted by Citibank in 2014 show that 70% of respondents intended to save in the next 12 months, 67% of households regularly discuss household finances, 18% believed that it is better to spend all their income than save. 60% save less than £100 a month. Comparing with previous editions of the poll, the number of savers is on a consistent upward trend. Investment in real estate is seen as the safest form of investment.

The number of High Net Worth Individuals (with liquid assets of over US $1 million) in Poland is substantially lower than in Western Europe. In 2014, when the UK had over 2 million HNWIs, Poland had 50,235. Of those, around 2,700 had liquid assets of over USD $10 million and 100 over USD $100 million. On average, the Polish HNWI is between 40-49 years old, lives in a large city, is a private entrepreneur, and has amassed his wealth through own earnings.

More generally, 878 thousand Poles are classified as “wealthy” (and fall under the higher income tax bracket of 32% in the two tier system). This number is consistently growing and is projected to reach 1.153 million by 2017. Opinion polls among this group show that 60-80% are actively involved in investment, 50-70% use legal advisors, 40-65% use taxation advisors, 40-50% use financial advisors and 35-55% use investment advisors. The most popular investments are real estate and stocks – real estate is especially popular among the most affluent.

[Source: British Polish Chamber of Commerce]

Food and drink

For information on the food & drink sector, contact Małgorzata Kaczmarek: malgorzata.kaczmarek@bpcc.org.pl at the British Polish Chamber of Commerce.

Healthcare

The healthcare sector is one of the fastest growing in Poland and private healthcare services are particularly dynamic. This comes with rapid development of huge number of private clinics, higher spending on medical equipment, rehabilitation services and diagnostics tests. Polish people are more affluent and therefore they spend more on medicines and additional healthcare-related services. These days there are plenty of opportunities for UK exporters to introduce their innovative medical devices or pharmaceuticals to the Polish market.

Polish healthcare is Europe’s:

  • seventh largest market in terms of patient numbers

  • second largest by spend per capita

The Polish government only spends 7.5% of GDP on healthcare. However, the private healthcare sector is continually expanding and currently covers one third of the market by value.

EU funds 2014-2020 will be mainly spent on healthcare infrastructure. Public hospitals were obliged to modernise their premises and upgrade equipment to EU standards by the end of 2016.

High annual growth rates are expected for:

  • over-the-counter (OTC) products and food supplements (market value of £160 million in 2014) at 6%

  • image diagnostics (market value of £400 million in 2014) at 15%

  • in-vitro diagnostics (market value of £215 million in 2014) at 9%

There are also opportunities for:

  • specialised medical equipment, particularly for hospitals

  • telemedicine solutions and diagnostic equipment

  • e-health as part of a new Digital Poland 2014-2020 Programme

  • clinical trials

  • building new or buying existing private centres

  • small Public Private Partnership (PPP) projects

Contact DIT Poland Key Account Manager – Healthcare and Life Sciences: mariola.biedrzycka@fco.gov.uk for more information on opportunities in the healthcare sector.

[Source: DIT/gov.uk]

Information technology (IT)

For information on the Polish IT sector, contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Manufacturing

For information on the Polish manufacturing sector, contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Marine (shipping)

Characteristics

In the last few years, the shipbuilding sector has undergone a revival, with employment close to previous high levels (31k, peak of 35k), but with higher revenue, and rates of profitability. Shipyards now concentrate on highly specialised vessels, also vessels servicing offshore constructions. For Polish shipyards, repair and servicing are also important activities.

A considerable number of successful yacht and superyacht companies emerged in the last few years, for example Galeon, Sunreef, and Delphia.

Polish shipyards benefit from the large number of existing capital assets, low wages, and internationally recognised brands (e.g. Crist, Gdańsk Stocznia Remontowa, Nauta, Gryfia).

Many opportunities exist for Polish shipyards in the near future, especially due to energy policies favouring offshore wind, offshore oil and gas and shale gas; and defence consortia. However, the sector is still struggling with excess capital, inadequate employment, and problems with gaining new contracts.

Recent history

Starting in the 1980s, enterprises in this have sector thrived on integration with European supply chains – in the 80s and 90s, mainly in France and Scandinavian countries. With the decline of large state-owned shipyards due to economic transition in the 1990s, many workers moved to the yacht shipyard sector, many also created new enterprises. A large majority of the new Polish enterprises started their work as subcontractors for European firms. Now, subcontracting accounts for just over 50% of the market.

Yacht-building

Poland specialises mainly in the production of 6-9 metre (20-30 foot) yachts. Poland is the leading producer in Europe in this category, second globally after the US.

Annual production peaked at around 22,000 vessels in 2008, stabilising at around 15 000 since the economic crisis – with around 7,000 produced by the five largest yacht shipyards and the remaining 8,000 by small and medium producers.

Almost 95% of production is exported – the sector accounts for 0.15% of the value of total Polish export. Domestic ownership is low at ~1 vessel per 400 people, due mainly to weaker spending power.

Quality, technology and design are the main strengths of Polish yacht builders – winners of multiple international awards. Tailored, personalised designs and interiors are a Polish specialty.

The components/equipment segment is strong and globally integrated.

Yacht-building sector structure

There are four main Polish globally-renowned producers of luxury yachts – Sunreef Yachts, Galeon, Delphia Yachts and Rega Yacht. They are smaller than their European counterparts, with employment averaging around 300 each

Overall, around 900 enterprises are active in this sector – interestingly for the Polish economy, based mostly on Polish-owned capital

Although the sector is very innovative, some enterprises use traditional designs and materials, such as wood.

Contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl for more information

[Source: British Polish Chamber of Commerce]

Railways

The Polish Government has made upgrading the rail network a national priority. This is to align the country with the rest of Europe’s advanced trans-European rail network. There will be €25 billion investment in Polish railways between now and 2030.

There are opportunities for:

  • planning and development

  • development of technical standards and regulation

  • supply of rail technologies

  • supply of rolling stock, including subcomponents

  • operational maintenance

  • project and commercial management

Contact the Department for International Trade (DIT) Poland Key Account Manager for Infrastructure: sylwia.piwowar@fco.gov.uk for more information on opportunities in the railways sector.

[Source: DIT/gov.uk]

 

Real estate investment

Among the most affluent, over 60% of respondents indicated they invest in real estate, making it the most popular form of investment in this income group. 12-15% indicated they plan to invest in luxury real estate in the coming year. The segment of luxury real estate amounts to 8% of the total value of real estate in Poland (although this number does not cover all privately built properties). In response to rising demand, Sotheby’s International Realty opened an office in Warsaw in 2014. Recently, most luxury real estate projects consist of luxury residential skyscrapers and revitalization of historical buildings.

Considering the overall real estate market in Poland, data from the National Bank of Poland (September 2015) shows strong sector performance, and an improving financial situation of developers (driven in part by a new government programme of mortgage subsidies for young families).

The two most popular forms of real estate investment in Poland are: residential properties as a long-term investment and residential properties for refurbishment and resale.

Other popular forms include commercial properties for rent, investment in agricultural land (in 2004-2014 land value increased by 380%) and ‘condohotels’ and ‘aparthotels’. Forms such as speculative leveraged investment in residential properties under development and foreign real estate are less popular.

Investment in foreign real estate

Although investment in foreign real estate is a small portion of the Polish real estate market, some clear trends can be identified:

  • Apartments and houses in tourist areas are the main targets

  • Coastal regions are the most popular

  • EU countries are the most popular destinations, especially Spain, Greece, Bulgaria and Croatia. Egypt is a popular destination outside the EU. Prices of real estate in these countries are comparable to prices in Poland’s tourist areas

  • Popularity of such investments rises around the summer holiday period

  • Three main purposes for investment are own-use, renting, and pure investment where the property is managed by a specialist firm

  • When renting through an intermediary, management costs are around 20% of rent

  • After charges, annual returns of 4-7% on average are expected

  • The large majority of luxury real estate investment is limited to locations within Poland – of the 40-60% of wealthy Poles who own luxury real estate, less than 2% own such properties outside of Poland

Foreign real estate investment is seen as prestigious and desirable, but most investors consider it outside their reach. Countries such as France, Italy and Croatia are seen as high-cost, and awareness of lower-cost alternatives is low (even though prices in some cases are comparable with Polish levels).

Investors see such investments as a more risky form of real estate due to currency risk and the risk of low occupancy rates. Investment within the EU is seen as the easiest option due to regulatory issues.

[Source: British Polish Chamber of Commerce]

Contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce for more information.

 

Retail

Poland’s retail sector market is highly competitive, but there is huge potential for new UK entrants. Poland has the largest retail market in the CEE region. It has:

  • a growing middle class

  • increasingly sophisticated consumers looking for new, high quality products

Opportunities include:

  • opening stores in new and existing shopping malls

  • online retail

  • the potential for growth in mobile (M) commerce

  • innovative solutions such as mobile payments solutions for retail

  • warehousing, especially for e-commerce

  • premium UK food products

Contact DIT Poland Key Account Manager: renata.rucka@fco.gov.uk for more information on opportunities in the retail sector.

[Source: DIT/gov.uk]

Security

Public security and crime reduction is of major importance to the Polish Government. New security strategies and programmes are already in place or are being created in Poland. These include:

  • a new national security strategy

  • a national critical infrastructure protection programme

  • digital Poland 2014-2020 programme


Cyber security is regarded as one of the most important issues due to:

  • rapid development of mobile internet and e-services

  • insufficient cyberspace protection

Polish businesses are looking for solutions to secure access to critical data in the areas of cloud computing and mobile devices.

The best opportunities for UK companies are in the area of sophisticated electronic security equipment, as it is mainly imported to Poland.

There are opportunities for:

  • CCTV monitoring systems for cities, transport systems and intelligent buildings

  • access control solutions

  • cutting-edge solutions for homeland security services, including surveillance, security and communications equipment

  • Information Technology (IT) security solutions for public administration, businesses and individuals

  • cyber security solutions including those for critical infrastructure areas

Contact the DIT Poland Director and Key Account Manager for Security: marzena.markiewicz@fco.gov.uk for more information on opportunities in the security sector.

[Source: DIT/gov.uk]

Telecommunications

For information on the Polish telecommunications sector, contact: trade@bpcc.org.pl at the British Polish Chamber of Commerce.

Tourism and leisure

For information on the tourism and leisure sector, contact Łukasz Lemke: lukasz.lemke@bpcc.org.pl at the British Polish Chamber of Commerce.

Urban revitalisation

For information on the Polish urban revitalisation sector, contact: trade@bpcc.org.pl at the British Polish Chamber of Commerce.

White goods

For information on the Polish white goods sector, contact: trade@bpcc.org.pl at the British Polish Chamber of Commerce.


 

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